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• September 2012

Dear CES Exhibitors and PR Agencies:

As we bid summer adieu, let’s kick off the fall by planning for the 2013 International CES. There are four months between now and the big show – make sure you don’t miss out on the opportunities below.
 
The 2013 Exhibitor PR Newsletter is distributed on the first Wednesday of every month to all CES Exhibitor PR Contacts. We also host our past editions online.

The 2013 International CES Exhibitor PR Kit is now available online. Maximize your company's media exposure and get the most of your CES experience by taking advantage of the opportunities highlighted in the CES Exhibitor PR Kit. The kit includes everything you need to know about turning heads and increasing your company’s media coverage at the 2013 CES, including valuable pre-show promotion ideas, comprehensive communications strategies, press conference planning tips, awards programs, publicity suggestions, paperless press kit information and much more. Download it in its entirety, or simply select the sections you need.

Entries for the 2013 International CES Innovations Design and Engineering Awards will be accepted through September 19, 2012. This annual competition honors consumer technology manufacturers’ and developers’ outstanding design and engineering in more than 25 CE product categories. The 2013 Innovations honorees will be announced at the New York Press Preview on November 12, 2012, at the Metropolitan Pavilion and showcased at the 2013 International CES. All companies are welcome to enter the Innovations 2013 Design and Engineering Awards program, regardless of CES exhibitor status, so sign up today!

Leverage CES PR tools and resources before, during and after the 2013 International CES by submitting your PR contact information.

To ensure that the media can find you at CES, please take a moment to list your company’s PR contact(s) in your Exhibitor Directory Profile. We will direct any media inquiries we receive regarding your company or products to the individual you indicate. We also use this list to send out updates and announcements about upcoming CES PR opportunities. The contact information will be available to all registered CES media. Please update your Exhibitor Profile, to include your company’s exhibitor PR contact information.

Questions? Contact Krista Silano at ksilano@CE.org.

The 2013 version of our CES Exhibitor Manual is now live! You will notice the manual is completely revamped and streamlined to make finding what you need as easy as possible. Online ordering is now available for almost all GES services and you can easily contact any of our other vendors. If you have any questions or need help navigating the new version contact Katie Remuzzi or Alex Davis for LVCC/LVH and Gaiya Berube for The Venetian.

Be sure to click on the version that pertains to your exhibit space as they are broken out by venue. Happy planning!

• Las Vegas Convention Center
• LVH
• Venetian Exhibit Suites Manual
• Venetian Exhibit Space Manual
• Venetian Hospitality Suites Manual

The Exhibitor Workshop series is your one-stop shop for all things related to exhibiting at the 2013 International CES. We know that first-timers and veterans alike need some assistance navigating the various aspects of exhibiting at the world’s largest consumer technology tradeshow.

With our free, eight-part webcast series, we provide you with tools to help you market and promote your brand, receive ultimate press coverage, as well as turn you into a pro when dealing with booth planning, logistics, contractor relationships, registration and hotels and travel. You’ll also have the chance to learn more about Map Your Show, our supplier for  our online directory and interactive floor plans. New for 2013, Exhibitor Workshop presentations will be available on-demand on CESweb.org, featuring the following presentations:

• Optimize Your Marketing Resources
• How to Reach More than 5,000 Media at the 2013 International CES!
• Meet Your CES Operations Team
• On-Site Resources
• Official Vendor Information
• CES Hotel and Travel
• Venetian Exhibit Space Information
• Venetian Exhibit Suites Information

The 2013 Eureka Park Exhibitor PR Workshop will help Eureka Park exhibitors who want to enhance their media exposure at the 2013 International CES by demonstrating useful PR tips and tools that will give them a communications advantage. CES is a true media machine. Our media attendees are the “who’s who” of the global press, with outlets such as ABC, the Associated Press, BBC, CBS, CNET, LA Times, NBC, New York Times, Wall Street Journal and the Washington Post coming to cover our show and all the hot new products on display!

Tune into this unique PR webinar, presented by experienced CES PR experts from CEA, BusinessWire and the National Science Foundation, and find out how your company can maximize its exposure!

Date: Wednesday, September 26, 2012
Time: 11 a.m.-noon Pacific Time (2-3 p.m. ET) 

Stuff, the world’s best-selling gadget magazine, is back at the 2013 International CES to announce the third successive CES Hot Stuff Awards, showcasing the 10 most desirable, most exciting and most innovative products to launch at the show. Stuff’s international team of editors will be considering newly launched products from every category in order to unearth the very best that the show has to offer, resulting in a Hot Stuff Awards roster that’s guaranteed to get gadget fans worldwide hot under the collar. Like Stuff itself, there will be nothing bland about the 2013 CES Hot Stuff Awards.


The 2013 CES Hot Stuff Awards will be announced via press release and online at www.Stuff.tv at 5 p.m. PST on January 9, 2013. 
For early product submissions, please email: hotstuff.awards@haymarket.com.

The 2013 Exhibitor Press Event schedule is now live. Use this list to help in planning your company’s press conference at the show. All CES exhibitors are eligible to hold a newsworthy press conference and have their event included on the official CES Exhibitor Press Events list.  Events can be held in a CES-provided press conference room in Mandalay Bay, The Venetian or the LVCC, the exhibitor’s booth or in an exhibitor’s paid meeting room. Reservations generally run in two-hour increments and come with a standard room set including theater-style seating; three draped tables; a stage riser, a podium with a light and a wired microphone and two easels for signage. Exhibitor press conference options are as follows:

Monday, January 7, 2013 – Press Day Power Sessions
After a successful inaugural year, the 2013 CES will again offer complimentary one hour Press Day room reservations for companies looking to break their news quickly and directly to CES media. South Seas Ballroom J, Level 3 in Mandalay Bay will be reserved for the Press Day Power Sessions, and exhibitors will be given 15 minutes for set-up, 30 minutes for the event and 15 minutes for tear down. Press conference room will have seating for 200 a standard room set and exhibitors may not make ANY alterations to existing set. 

Tuesday, January 8, 2013 – Opening Day
Press conferences or events may be held with written notification before, during or after show hours, with the exception of the opening CES Keynote timeslot, 8:30-10 a.m. on Tuesday, January 8. Events held on the show floor before or after show hours require advanced security forms and hired security guards.

Wednesday, January 9, 2013 – Day Two
Press conferences or events may be held with written notification before, during or after show hours. However, events held on the show floor before or after show hours require advanced security forms and hired security guards.

To schedule a press event, please fill out the Press Conference Reservation Request Form located in the 2013 Exhibitor PR Kit.

Make a splash at CES by advertising in the inaugural edition of the Consumer Electronics Association’s (CEA)®  new magazine, It Is Innovation (i3). i3 will launch at the 2013 International CES in January and will showcase all aspects of innovation in technology, policy, business and engineering in the consumer technology industry. Gain exposure with those who care about innovation the most, attendees at the 2013 CES. As the official publication of CEA, It Is Innovation (i3) has exclusive distribution to areas of the show that no other publication receives, including 3,000 exhibitor booths, pub bins, CEA lounges, executive suites, the press room, the VIP lunchroom, CES Unveiled and the Innovations Award Showcase. Purchase your ads now through November 30. Contact Dan Cole today for more information about special introductory pricing.

Make sure you bookmark CESweb.org for up to the minute breaking news on the latest stories surrounding the 2013 International CES. Our News section is dedicated to breaking headlines, such as our latest keynote announcement: Tim Westergren, chief strategy officer and founder of Pandora, will deliver a keynote address at the 2013 International CES^® Leaders in Technology (LIT) Dinner at 7:30 p.m. on Wednesday, January 9 at The Wynn. Look out for other important information posted front and center on the homepage, along with links to CEA’s Digital Dialogue Blog, relevant videos and photos and our social media platforms.

Please direct your general exhibitor PR inquiries to PRcontacts@CE.org. A full list of CEA’s key communications and PR contacts can be found here.

Ongoing

• Enter your PR contacts directly to your exhibitor profile
• Complete your entire 2013 International CES Directory listing
• Select preshow and on-site sponsorship opportunities
• Confirm on-site advertising, while supplies last
• Schedule your exhibitor press conference
• Submit your company’s electronic press kit to our Online Media Center

• Innovations 2013 Design and Engineering Awards Call for Entries closes

• Advertising deadline for CE Vision’s November/December issue with bonus distribution at the Pre-CES New York Press Preview (launching as It Is Innovation (i3) at the 2013 International CES in January)

• 2013 International CES Official Show Directory Updates/Company Logos deadline (print edition)

• Last day to include your company logo in the International CES Official Show Directory (print edition)

• 2013 International CES Preshow Planner ad and tab sponsorships close