CES Press Release

Digital Fitness Area Expands by 30 Percent at 2014 International CES

From wearable to solar powered, CES features next generation of digital fitness tech

Arlington, VA – 10/03/2013 – Arlington, Va., September 30, 2013 The Consumer Electronics Association (CEA)® today announced the 30 percent growth of the digital fitness footprint at the 2014 International CES®, the world’s gathering place for all who thrive on the business of consumer technologies.  Produced in partnership with Living in Digital Times (LIDT), FitnessTech, a market-specific TechZone focused exclusively on the newest technologies for the sports and fitness enthusiast, has expanded to 11,500 square feet and will showcase more than 75 innovative companies. The 2014 CES will run January 7-10, 2014 in Las Vegas, Nevada.
 
According to CEA’s semi-annual report, the market for fitness technology is predicted to grow nearly 25 percent in 2014. CES will showcase the latest developments and discoveries across the digital fitness category. FitnessTech will feature hundreds of products, services and solutions that use technology to make workouts and outdoor activities fun, safe and effective. Major FitnessTech exhibitors include: Fitbit, GeoPalz, Jaybird, Looxcie, Polar and Wahoo Fitness.  The TechZone will be located in the South Hall of the Las Vegas Convention and World Trade Center (LVCC).   
 
“With improvements in sensor technology, devices can monitor everything from steps taken to stairs climbed, which allows consumers to better monitor their daily activity and create smarter goals,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA.  “There’s no denying that fitness has gone high tech and that CES is the place to experience the latest consumer health tech advances.”
 
“Tech provides a shot of adrenaline to the fitness industry,” said Julie Sylvester, producer, FitnessTech Summit.  “The fact that FitnessTech has outperformed the industry’s projected growth, shows that we’ve tapped into an increasingly important part of the CE industry.”
 
In addition to the TechZone, a full-day FitnessTech conference produced by LIDT will take place during the 2014 CES on Tuesday, January 7, 2014.  It will highlight key trends impacting the collective multi-billion dollar sports, fitness and outdoor markets.  Hot topics of discussion will include: a battle of the bands (fitness bands), the quantified generation, wearable tech and how fitness devices will get even smarter.  More details, including session schedules, descriptions and conference registration will be available in the coming weeks. 
 
The 2014 CES will feature 20 market-specific TechZones highlighting innovations across 15 different product categories. Companies interested in participating in the FitnessTech TechZone or conference should contact LIDT at summitinfo@sportsandfitnesstech.com or 201-564-7900.

Note to Editors:  The official name of the global technology event is “International CES.”  Subsequent references to the show can be shortened to “CES.”  Please do not use “Consumer Electronics Show” to refer to the International CES.
About CES

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media:

Living in Digital Times
Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits, exhibitions and events annually at International CES: Digital Health Summit, Silvers Summit, FitnessTech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, FashionWare Show and the KAPi Awards. For more information, visit www.LivinginDigitalTimes.com.

Press Contacts:

Tara Dunion
703-907-7419
tdunion@ce.org

Linda Krebs
646-484-4539
LK@LKPublicRelations.com