2006 honorees announced!Not all women prefer diamonds, and as the consumer electronics (CE) industry continues to grow, more companies are tapping into the buying and power and purchasing influence of women – and their preference for CE products.
New this year, CEA is applying market and consumer research to the product showcase program. A new study produced by CEA surveyed features and functions women prefer in their consumer electronics products. A judging panel of top industry experts used the survey results to determine the winners in each category.
Technology is A Girl’s Best Friend Diamond Product Showcase honorees will gain top-level exposure at the 2006 International CES in the Sands Expo and Convention Center Lobby – trafficked by thousands of media and industry leaders. Winners will also be featured in an upcoming issue of CE Lifestyles.
