Brand Matters

Brand Matters, sponsored by MediaLink, was a new program for the 2013 International CES. Designed to provide the marketing and advertising community a customized CES experience, the Brand Matters program educates and assists these important executives with navigating the most influential technology trade show in the world through exhibits, conference sessions and events critical to the marketing and advertising community.
 
For years, CMOs and COOs from names like Coca-Cola, Unilever, IPG and Facebook have come to the International CES to connect. At the 2013 CES over 5,000 advertising and marketing executives came to the show to see the latest consumer electronics (CE) products that are important to their client’s bottom line.
 
As a marketing or advertising professional, Brand Matters provides essential insights into the changing technologies, platforms, and touch points that will be critical to the future of advertising and media. Brand Matters offers several keynotes/events and conference tracks, as well as the invite-only CMO Club to enhance your experience at the International CES.