Dan Cole
VP, Exhibitor Services, Sales and Business Development, International CES

It’s not called The “International” CES for nothing!
by Dan Cole

As we pass the year’s mid point, swelter through summer heat and vacation with family and friends, we are less than 180 days from the 2009 International CES, the world’s largest and most critical business event for the consumer electronics industry.

We are witnessing the evolution of a true global economy and you only have to read the paper, browse your favorite news website or walk into your local retailer to confirm it. And whether you’re a consumer or producer, you are an integral part of it. One country’s struggling economy could spell potential boons for others, while rising demand or increased production in one region can create investment and growth potential in another. The rise of developing regions across the globe can no longer be an afterthought. Countries like China, India and Brazil are experiencing growth at a monumental pace. As a result of that growth, their population’s desire for new products and services continues to grow. This growth has also fueled innovation and new capabilities, creating opportunities for new businesses to develop and expand. Without question, countries, regions and even entire continents are inextricably linked economically. For the modern business enterprise, doing business and extending your brand internationally is critical to remain competitive and viable.

In 1998, “CES” became “The International CES,” and the name modification was more than an afterthought. It was the culmination of an organization-wide initiative to establish CES as the premier event for the global CE community. When the name change occurred, CES was still considered by most to be a domestic event. Ten years later, the International CES is a bonafide international phenomenon, drawing more than 25,000 international attendees from 140 countries, including more than 1,150 journalists from outside the U.S. In 2008, 57 international attendee delegations from countries like Russia, Israel, the Philippines and Austria visited CES. And international press outlets canvassed the show floor in search of the hottest technologies to share with their audiences back home.

Continued on next page.

Dan Cole
VP, Exhibitor Services, Sales and Business Development, International CES

It’s not called The “International” CES for nothing!
by Dan Cole

As we pass the year’s mid point, swelter through summer heat and vacation with family and friends, we are less than 180 days from the 2009 International CES, the world’s largest and most critical business event for the consumer electronics industry.

We are witnessing the evolution of a true global economy and you only have to read the paper, browse your favorite news website or walk into your local retailer to confirm it. And whether you’re a consumer or producer, you are an integral part of it. One country’s struggling economy could spell potential boons for others, while rising demand or increased production in one region can create investment and growth potential in another. The rise of developing regions across the globe can no longer be an afterthought. Countries like China, India and Brazil are experiencing growth at a monumental pace. As a result of that growth, their population’s desire for new products and services continues to grow. This growth has also fueled innovation and new capabilities, creating opportunities for new businesses to develop and expand. Without question, countries, regions and even entire continents are inextricably linked economically. For the modern business enterprise, doing business and extending your brand internationally is critical to remain competitive and viable.

In 1998, “CES” became “The International CES,” and the name modification was more than an afterthought. It was the culmination of an organization-wide initiative to establish CES as the premier event for the global CE community. When the name change occurred, CES was still considered by most to be a domestic event. Ten years later, the International CES is a bonafide international phenomenon, drawing more than 25,000 international attendees from 140 countries, including more than 1,150 journalists from outside the U.S. In 2008, 57 international attendee delegations from countries like Russia, Israel, the Philippines and Austria visited CES. And international press outlets canvassed the show floor in search of the hottest technologies to share with their audiences back home.

Continued on next page.