Pre-Registered Media/Analyst/Blogger List available NOW
Wait no more - the CES Pre-Registered Media/Analyst/Blogger list is now available. Don’t wait until you’re at the show to get in front of the media, share your exciting news before it starts!  The pre-registered list contains contact information for all media, analysts and bloggers that have registered for the 2008 International CES. This list is an invaluable resource for exhibitors looking to gain media exposure at the show. The list will be updated weekly -all you need is your CES Exhibitor ID number. For additional questions, please contact Allison Carney at acarney@CE.org, or (703) 907-7603.

CES Blog “Straight Talk” is up and running!
Be the first to know about the latest news for the 2008 International CES and visit the official CES Blog, “Straight Talk”! After much anticipation, the blog officially launched October 17 and covers everything related to CES.  Updated daily, you can meet CEA communications staff and find the latest on registration, events, keynotes, industry insiders, awards, transportation and much more. We greatly appreciate feedback and comments on posted entries are more than welcome. Visit us and be sure to subscribe.

CES Unveiled@NY
Featured at the Pre-CES New York Press Preview November 13, 2007

Time is running out to participate in our kick off to the 2008 International CES promotion season. There is no better way to jumpstart your show success than at CES Unveiled@NY. Debut your company’s new products at this tabletop reception to more than 300 top-tier media, as well as market and financial analysts. Don’t miss your chance to stand out above the crowd and network with high-level press in the key weeks leading up to the holidays.

CES Unveiled@NY is right around the corner, contact Ryan Strowger at rstrowger@CE.org or (703) 907-7679 right away for information including tabletop and sponsorship opportunities, package pricing and discounts for Innovations honorees. For more information, click here.

Regional Media Outreach Campaign DEADLINE
Each year, CES publicizes its exhibitors and their products and technologies to the media in their respective regions. We would like to invite you to participate in this free program.
The regional press releases are a great way to get your company's news and intentions for the show publicized in your region's top news outlets in the weeks leading up to CES.

Submit a short quote (less than 100 words) about your company's participation at CES to Allison Carney atmailto:%20acarney@ce.org. Each release contains approximately four quotes and inclusion is first-come, first-serve. The deadline for inclusion is November 20, 2007.

The quote should be from a high-level executive involved with the show and should highlight anything new and exciting your company plans to showcase as well as why you think CES is important to your company's success.

Sample Quote
"We look forward to participating in the 2008 International CES because it offers unparalleled business opportunities and is the very best venue to launch our new products," said John Doe, president and CEO of Exhibitor X. "This year we are showcasing our latest consumer technology product and announcing several key partnerships."

PR/IR Kit preparation
Press kits are a one-stop source for the media to get information about your company and products. Information included in kits should be kept simple and to the point—journalists are not interested in slick marketing materials or brochures; they are after hard news. The best kits are enclosed neatly in a folder that is marked clearly with the company's name and CES booth number on the outside for easy reference. Loose brochures or flyers are discouraged. While creativity is key in distinguishing your kits from others, keep in mind that most kits that are not in standard-sized folders are often passed over or thrown out.

You should also consider an electronic press kit. Recent CES surveys show that the media prefer online, USB or CD-ROM kits. These should contain the same information as hard copy kits. 
Most press kits typically include some or all of the following:

• Recent and relevant news releases (preferably from news at the show)
• Company/executive bios
• Detailed product fact sheets/specs
• Product images
• Company publications (annual reports, external magazines, etc.)
• Any special events you have scheduled during the show
• Media contact information

Helpful Press Kit Tips

• Determine the most relevant information to include in the press kit.
• Order online press kits through the Online Media Center's online order form.
• For hard copy kits, make sure your company name is clearly listed on the front cover. The press prefer press kits be listed by company, not product name.
• Send an appropriate number of printed kits. Large exhibitors and those holding important news conferences should send at least 500 kits to the press room consistent with their booth location (LVCC exhibitors send kits to the LVCC Press Room). For smaller exhibitors and those without any news announcements, 250 will suffice. 
• Make sure your kits arrive before the press room opens on Saturday, January 5, 2008, to ensure your kit is picked up by as many press members as possible.
• All hard-copy press kit materials should be contained in a binder or folder. Kits on CD-ROM or single press releases are an exception.
• Since a great deal of money is invested in these kits, take some insurance out on your investment. Send the kits through a delivery method that provides a tracking number. This number should be brought with you to CES to assist us in the event that your kits are misplaced.
• If you have invested in an online kit, include a brightly colored sign in your printed kit that gives the URL address.
• Check with the CES press kit office staff during the show to determine the number of kits you have remaining. Check again on the last day of the show to collect any unused kits. Kits that are not collected will not be returned.

Shipping Information
Shipped press/IR kits should arrive between December 31, 2007 and January 5, 2008. Press kits may also be dropped off during press room hours throughout the show.

Electronic press kits may be ordered and set-up at any time prior to, during and even after the event.

If you plan on shipping your press kits to the press room, please mark them to arrive at the Las Vegas Convention Center (LVCC) December 31, 2007 - January 5, 2008. Due to the volume of shipments arriving into the LVCC and the Sands, all shipments arrive at the same distribution center and are then delivered accordingly, which usually takes 2-3 days.

Special Events/Celebrity appearances
Is your company planning a special concert with a popular chart-topper? How about an autograph session with Hollywood royalty or a product demonstration with a sports legend?

If so, let us know. We can assist you with special security arrangements, staging requirements, catering requests or anything else you need to make your event a success. We’ll help you publicize it by including details on CESweb.org, in news releases and in the press room.

Many exhibitors that host special events or celebrities choose not to announce their events until closer to the show and we will certainly accommodate those requests. We will also be happy to designate it as a strict invitation-only. Fill out this form and let us help you!

NBC at CES
NBC Peacock Productions is going to be at the 2008 International CES.  If you have production needs onsite, their highly experienced team of videographers, producers and editors can help.  Contact Gretchen.Eisele@nbcuni.com if you are interested.

CNET Best of CES Awards Announcements

Finalists: 10 a.m., Tuesday, January 8
Winners: 2 p.m., Wednesday, January 9
Location: LVCC, South Hall 3, Upper Level Lobby, SL3

Thousands of products make their debut at the International CES, and CNET is there to find the best of the best. Editors search the show floor looking for the most promising new tech for 2008. The CNET Best of CES Awards are given in 10 categories, along with the Best of Show award, and the People's Voice Award selected by the CNET online audience. Thirty finalists will be announced on Tuesday and the 12 winners are announced on Wednesday. CES exhibitors are encouraged to submit their products to CNET for consideration, submissions close on November 30, 2007. Information on submitting can be found here.

Exhibitor TV

THIS JUST IN…..Turn Your Press Releases Into Your Own Branded News Program

MyCompanyNewsTV™ is a revolutionary new way to communicate your company news, announcements, updates and product launches.  Turn static press releases into your own customized and branded, world-class news program.  Deliver your company’s breaking new stories effectively through online television on your website and on MyCES.  This powerful new communication resource utilizes BDMetrics’ patent pending “Text2Video” technology which transforms new and existing news content into a compelling media experience.     

MyCompanyNewsTV™ brings to life that powerful news content from your custom, company branded news desk.  The news is delivered by a profession anchor person dedicated to your company. 

For more information click here or contact Gary Zgorksi: gzgorski@bdmetrics.com, (240) 401-9549.       

2008 CES Exhibitor Press Events

Keynote Speakers

The Venetian, Palazzo Ballroom

Sunday January 6, 2008
6:30 p.m. - Bill Gates – Chairman, Microsoft Corp.

Monday, January 7, 2008
8:30 a.m. - Gary Shapiro - President and CEO, Consumer Electronics Association
                   Toshihiro Sakamoto - President, Panasonic AVC Networks Co.

4:30 p.m. - Paul Otellini - CEO, Intel Corp.

Tuesday, January 8, 2008
9:00 a.m. – Brian Roberts – Chairman and CEO, Comcast Corp.

Upcoming Deadlines