Exhibitor PR Kit


Maximize your company's media exposure and get the most of your CES experience by using the CES Exhibitor PR Kit. The manual includes valuable ideas on preliminary promotion, comprehensive communications strategies, press conference and publicity tips, press kit information and much more. Download it in is entirety, or simply select the sections you need.

2012 International CES Exhibitor PR Kit

What to Keep in Mind
- Publicity Tips
- Important Deadlines
- Key Contacts
- Exhibitor PR Contact Information

Things to Take Advantage of
- Exhibitor PR Checklist
- Exhibitor Press Conferences
- Pre-Registered Media List
- Regional Media Outreach Campaign
- CES Media Tours
- CES Unveiled
- Help Us Help You
- Social Media and Guest Blogging
- Hot Product Submissions
- Digital Answer Man Tour
- 30 Second Video Pitch
- Exhibitor Press Kits
- Paperless Press Kit Preparation and Distribution
- Online Press Center
- Celebrity Appearances’/ Special Events
- 2012 International CES Awards

Tools to Use
- PR Writing Samples
- Press Release
- Blog Post 
- Tweet
- Facebook Post
- YouTube Video Post
- Flickr Photo Post
- Press Conference Dos and Don’ts

On-site Resources to Note
- Press Rooms and Digital Media Center
- On-site Interview Rooms

Forms to Finalize
- Press Conference Reservation Request Form
- Special Event/Celebrity Appearance Form