Exhibitor PR Newsletter

Thursday, December 1, 2011

Dear CES Exhibitors and PR Agencies:

With the Holiday Season now in full swing, don’t miss out on these important updates for the 2012 International CES. Have a safe and happy holiday season. We look forward to seeing you in Vegas in just a few short weeks.

Pre-Registered Media/Analyst List Now Available
The highly anticipated CES pre-registered media list is now available, and will be updated every Thursday leading up to the 2012 International CES. All you need to access the list is your CES Exhibitor ID. Don’t wait until you’re at the show to get in front of the media, share your exciting news before it starts. Make sure that you use our list to outreach to targeted media covering your product categories. CES media dislike being sent an un-targeted blast e-mail. Questions? Contact Allison Fried at afried@CE.org or (703) 907-7603.

Paperless Press Kit Preparation and Distribution
Both the LVCC and Venetian press rooms will house paperless exhibitor press kits for the 2012 International CES. Exhibitors are welcome to host their press kits on USB, CD ROM or post to their own URL and accompany with a one-page spec sheet (8.5" x 11” max) that lists media contacts and the URL where your electronic press kit is located. Printed press materials greater than one page in length should be stored in the exhibitor’s booth.

Make sure your press kit is marked clearly with the company’s name and CES booth number. Press kits are a one-stop source for the media to get information about your company and products. Information included in kits should be kept simple and to the point—journalists are after hard news.

Your press kits provide information about your company to the press that attend CES. All exhibitor press kits will be distributed from the press room in cubicles labeled alphabetically by company name. Only kits of exhibitors at CES are distributed from the press room. Exhibitors sharing booth space must be officially listed in the CES Directory to have their press kits distributed.

Delivery Address and Timeline
Shipped electronic press kits should be marked to arrive between January 1, 2012 and January 8, 2012. Press kits may also be dropped off during press room hours throughout the show. Due to the volume of shipments, all shipments arrive at the same distribution center and are then delivered accordingly, which usually takes 2-3 days.

Press Kit Mailing Address

LVCC Exhibitors
2012 International CES
c/o GES Exposition Services
Exhibitor Name
Deliver To: PRESS ROOM, S229
Las Vegas Convention Center
3150 Paradise Rd.
Las Vegas, NV 89109

Venetian Exhibitors
2012 International CES
c/o GES Exposition Services
Exhibitor Name
Deliver To: PRESS ROOM, Zeno 4601
The Venetian Resort
3355 Las Vegas Blvd. South
Las Vegas, NV 89109


Online Press Center hosted by BusinessWire
Business Wire, the official News Release Distribution and Online Press Kit service for the 2012 International CES is offering exhibitors a 6-file kit for $275 or 20-file kit for $475.

All Online Press Kit’s are accessible directly from the Business Wire hosted
2012 International CES Online Press Center and include a wire advisory via Business Wire promoting the Online Press Kit, social media sharing links, and EventTrak.
 
How does Business Wire work to get your news seen? Click here

New to tradeshow public relations? Click here first for help. For additional information email tradeshow@businesswire.com.


Submit a 30 Second Press Pitch Video to CESweb.org
Help the media know why they should visit your CES booth! Submit a 30 second video about new products you’ll be unveiling at the 2012 CES, and we will feature your video in the press section of CESweb.org. Keep it brief and newsworthy, with info on booth location, new product news and of course press contact information. Send your YouTube Embed Code to PRcontacts@ce.org by noon EST on December 22, 2012 to be featured.


Send Your Hot Product Submissions to CES
Every year leading up to the International CES, and of course onsite, CEA spokespeople talk to thousands of reporters about the hot products and new trends emerging at the show. Introducing your company and new products to us before the show is an excellent way to stand out from the other 20,000 products being launched at the show, and to get your product noticed by the media.

Once the 2012 CES begins, we tour the show floor with our camera crew to highlight top new technologies that our member exhibitors have brought to the show. If you would like the chance to be included in these promotions, especially if you are a smaller company, e-mail pictures and details about your hot new product to hotproducts@CE.org, and copy Allison Fried (afried@CE.org). Don’t forget to include your CES Booth #. (All embargos will be honored.)


CESTV
Keep your eyes glued to CESweb.org for breaking CESTV news segments. This ten-part news series launched on November 1 and will keep you up to date with the latest 2012 CES news. A fresh CESTV segment will post every Thursday through January 3. Upcoming segments include: the LVCC North Hall, Overall Tech Trends, What’s New, Social Media and Tips for First Timers.


NEW! CES Targeted Dailies
In addition to our overall CES Daily, produced by TWICE, we are introducing two new targeted dailies at CES.

Official CES Digital Imaging/Photography Daily, produced by Photo Industry Reporter - For the first time, there will be an official CES daily aimed specifically at the Imaging category. The CES Digital Imaging/Photography Daily, from the editors of Photo Industry Reporter, will we delivered to hotel rooms and will be available on the show floor on January 10, 11 and 12 with up-to-the-minute edit of show happenings.

If you have new product information that you would like included in the coverage, please send press releases and images to RoseEllen Sanfillppo at roseellen@photoreporter.com.  Product images should be 300dpi at 3 inches wide, and suitable for print purposes. They will need information by December 9, and will be happy to sign NDA's. The first publication will not be available before January 10.

If you have questions, please call Jerry Grossman, Editor in Chief, at
516-364-0098, or contact him at jgrossman@photoreporter.com

Entertainment Matters Daily, produced by Variety - Variety, the leading entertainment trade magazine, will be producing printed dailies for CES on January 10-13, 2012, dedicated to Entertainment Matters programming, news, events, announcements and special features. The most influential leaders in the industry have turned to Variety for timely, credible and straight forward news and analysis vital to their professions. Now they will have firsthand access to the most important news and announcements impacting the entertainment industry at CES! Features include the Variety Entertainment Summit, Ultraviolet, In-car Entertainment and 3D. For more information, please contact Linda Buckley-Bruno @ 323-617-9429.


CNET Best of CES
CNET, the official live streaming and media partner for CES, will continue to produce the Best of CES Awards program for 2012. The CNET Best of CES awards name the most buzz-worthy, category-defining, innovative, and promising products at the show. The competition is judged by CNET’s esteemed editorial team, published online to their widespread audience, and includes the coveted Best of Show and People’s Voice awards. No submission is necessary - but make sure CNET editors know what you'll be debuting at CES. Pitch your products now!


Special Events/Celebrity Announcements
Is your company planning a special concert with a popular chart-topper? How about an autograph session with Hollywood royalty or a product demonstration with a sports legend? If so, let us know! We can assist you with special security arrangements, staging requirements, catering requests or anything else you need to make your event a success. We’ll help you publicize it by including details on CESweb.org, in news releases and in the press room.

Many exhibitors that host special events or celebrities choose not to announce their events until closer to the show and we will certainly accommodate those requests. We will also be happy to designate it as strictly invitation-only.

Exhibitor Press Events
Exhibitor press conference scheduling for the 2012 International CES nearly full, and a complete Exhibitor Press Event Schedule is available. A press conference at CES is an excellent way to debut new products and make major company announcements. All CES exhibitors are eligible to hold a newsworthy press conference and have their event included on the official CES press event list. Full details are in the press conferences section of the 2012 Exhibitor PR Kit. We currently have the following press conference times available:
Monday, January 9, 2012
Press Day, CLOSED. We are no longer accepting any press conference requests for Press Day.

Tuesday, January 10, 2012
LVCC: 7:30-8:30 a.m.
Venetian: CLOSED
In Booth: Available anytime after 10 a.m., consult schedule for preferred time

Wednesday, January 11, 2012
LVCC:.12-1 p.m. 12:30-1:30 p.m. 4-5 p.m., and 4:30-5:30 p.m. 
Venetian: 8:30-9:30 a.m., 10:30-11:30 a.m., 12:30-1:30 p.m. and 4:30-5:30 p.m.
In Booth: Available anytime, consult schedule for preferred time

To schedule a press event in a CEA provided room or your booth, please fill out the Press Conference Reservation Request From and submit to Allison Fried.

Upcoming Deadlines
December 2011
December 1
• 2012 International CES Show Guide ad and tab materials due
December 2
• 2012 CES Daily ad materials due
December 22
• 30 second video pitch due to PRcontacts@CE.org
December 30
• Deadline for CES Unveiled in Las Vegas exhibitor editorial for the Vegas program guide

January 2012
January 1
• CES Unveiled in Las Vegas Exhibitor Tabletop Reservation deadline
January 7
• Electronic press kit delivery deadline
January 8
 • CES Unveiled at The Venetian

 Past issues

August 2011
September 2011
October 2011
November 2011