August 20, 2008
What are the two latest demographic groups to take hold of the consumer technology industry? What Las Vegas hotels are hopping on the official CES hotel bandwagon to offer CES attendees nightly discounts? Read this CES Up to the Minute to find out.While you're at it, don't forget to nudge your colleagues who haven't registered. If they sign up for CES before November 1, 2008, we'll waive the $100 registration fee. Registration fee increases to $200 on Jan. 2, 2009. Remind them that they can avoid extra airfare expenses. After all, why make dozens of business trips when you can meet all of your critical consumer technology contacts in one place?
Consumer Technology: It's for Kids and Boomers, Too
Babies cut their first teeth on remote controls. By the time they reach high school, these same kids will likely dabble in video production and own a drawer-full of prized personal consumer electronics. On the other end of the spectrum, Baby Boomers visit their grandkids via video conferencing and navigate the back road in their GPS-enabled SUVs. Both generations are maximizing the benefits of the digital age, and CES is shining the CE spotlight on the technology that helps them do it. Kids@Play Summit and Silvers Summit at CES.

Location: Sands Expo and Convention Center
Sponsor: Living In Digital Times
If you're a retailer, content provider, distributor, game developer, educator, policy maker or manufacturer of CE devices that appeal to this important market, make plans to visit the Kids@Play Summit to explore the way being digital today creates a smarter world tomorrow.

Location: Sands Expo and Convention Center
Sponsor: Living In Digital Times
The Silvers Summit showcases the products and services that keep boomers engaged, entertained, connected and healthy. Visit this CES destination to meet with distributors, journalists, research firms and manufacturers that will demonstrate the products and services that help mature consumers maintain a high quality of life.
If you are interested in participation opportunities contact Brian Moon at 703-907-7618 or bmoon@CE.org.
Money-Saving Tip: Book Your Hotel Room Now
We know the unsettled economy has impacted everybody. So in each issue of CES Up to the Minute, we'll give you at least one way to save money. This time around, learn about how to book accommodations in Las Vegas and how to go easy on your wallet when you do it. Get this money-saving tip.More than three dozen Vegas hotels offer CES rates, but just like your high school economics teacher taught you, those rates could likely rise as supply diminishes. So the best advice is this: Reserve your room now. Book online and receive discounts by using CES codes.
CES welcomes six new hotels to the “official CES hotel” list for the '09 show: Trump International Hotel & Tower, Courtyard Las Vegas South, Holiday Inn Express South, Fairfield Inn Las Vegas South, Residence Inn Las Vegas South and Palms Place. Check rates and availability now.
Underground Gaming Series Comes to CES
Head to the Gaming Showcase for the Underground Gaming Series (UGS), the premier professional-level video gaming event and tournament circuit that doubles as a "sniper-shot" guerrilla-marketing vehicle. The professional gaming circuit sets its sights on NexGen games, advertising and technology. And you can find it this January at the Gaming Showcase at CES. Can you compete?The Gaming Showcase at the International CES features gaming hardware and software with the entire range of consumer electronics products — from online PC and HD gaming, plasma HDTV and home theater furniture to surround sound and power conditioning hardware.
The Underground Gaming Series is a competition open to all skill levels that features next-gen and multi-genre gaming events. Here's what you can expect to see here:
- Multi-platform and multi-genre video-gaming
- Fair and fun rules
- Intense competition, the best of the best
- The who's who in the digital gaming market
Location: LVCC, South Hall 2
Show Map Now Available for 2009 International CES
Get the 2009 CES show map now.
Three Events to Attend Before CES
Long before the CES show doors open, the Consumer Electronics Association and its partners sponsor a variety of events — for the entire industry and individual niches within it — to educate the masses and unite manufacturers, retailers and market movers. Mark your calendar now for one October event and two November events.
Don't miss out on the Future of Television East, to be held at the Museum of Jewish Heritage in New York City, November 18-19. Sponsorship opportunities still available! To request sponsorship or exhibitor information, please contact Ellen Gildersleev at ellen@digitalmediawire.com or 310-855-0033. Event information: www.televisionconference.com/east.
Digital HollywoodDigital Hollywood is the premier entertainment and technology conference in the country with over 2,000 leading executives from the entertainment, media and technology executives in attendance. Join us at the Loews Hotel in Santa Monica, California, October 27-30. Digital Hollywood is currently booking exhibitors and sponsors. The agenda is posted and speaker selection has begun.
EHXGet Amped-Up for EHX Fall 08, November 4-7, 2008. EHX is the industry event for custom electronics. Check out a packed expo floor. See new products, Destination Stations focusing on the latest technologies, Demo Alley and over 175 exhibitor booths.
CEA Members save 20 percent on most training – use Priority Code: CEA1.




















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