The Consumer Electronics Association (“CEA”) is committed to protecting the privacy and security of your personal information.  We want  to share with you how we treat personal information about you that we receive in connection with this Website.

Also, please bear in mind that use of this Website is governed by the Terms of Use posted on the Website.  As noted in those Terms of Use, although we operate internationally, CEA is a corporation organized under the laws of the Commonwealth of Virginia, in which CEA has its headquarters.  The servers that host this Website are located in the United States, and any personal details you provide us will be processed by CEA in the United States.  CEA expressly excludes any representation or warranty, express or implied, with respect to the information available on this Website.  CEA makes no representation about any third-party websites that may be accessed via links from this Website.  By using this Website, you agree that the laws of the Commonwealth of Virginia, without regard to its conflict of laws principles, will govern all matters between you and CEA with respect to your use of this Website.

CEA also reserves the right to compile, save, use within the scope of our activities, and analyze any and all data (contact and personal data, use history, etc.) that we collect from you through the Website.  We use the personal information that you provide to us for our internal purposes such as responding to your requests for information, contacting you, conducting internal analyses, and processing and completing orders and event registrations.  We also use your personal information to communicate with you, such as, for example, to provide you with newsletters, press releases, membership information, or information relating to programs or grassroots activities that may be of interest to you.

We may share the personal information you provide to us with other companies we have hired to provide services for us.  These companies – our vendors – are contractually bound to use personal information that we share with them only to perform the services we have hired them to provide.

We may also collect and group demographic and preferences information, responses to surveys and other personal information that we collect from you into an aggregate, non-personally identifiable form for disclosure to our existing or potential business partners, affiliates, sponsors or other third parties.  However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Website.

From time to time, we may collect general, non-personal, statistical information about the use of the Website, such as how many visitors visit a specific page on the Website, how long they stay on that page and which hyperlinks, if any, they “click” on.  We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below in the section on cookies.  We collect this information in order to determine which areas of the Website are most popular and to enhance the Website for visitors.  As with other aggregated data, we may disclose such data to our existing or potential business partners, affiliates, sponsors or other third parties, but this aggregate data will in no way personally identify you or any other visitors to the Website.

Depending on the type of browser you are using, your browser may be set to alert you of cookies.  You do not have to accept all cookies sent to you by this Website; however, depending on the particular cookie you reject, you may not be able to use some of the features of this Website.  To disable all cookies, follow these instructions for the type of browser you are using.

We may also employ software technology known as “web beacons” or “clear GIFs” which helps us keep track of what content on our Website is effective.  Web beacons are small graphics with a unique identifier that are used to track the online movements of Internet users.  Web beacons are embedded in the web pages you review, so they are not stored on your hard drive.  The web beacons we use do not track or collect any personally identifiable information about you and they are in no way linked to your personally identifiable information.

If you initially elect not to opt out and later decide that you would like to opt out, you may follow the opt-out procedures outlined above.  Please keep in mind that although CEA strives to update our mailing list database as frequently as possible, it may take up to ten days to process email requests and four to six weeks to process postal mail requests, during which time your information might be communicated to another party in connection with a mailing list.  Additionally, you should be aware that any mailing lists that have been provided to third parties prior to your election to opt out cannot be retrieved by CEA, and you cannot retroactively opt out with respect to such third parties.  As noted above, however, when we do provide mailing lists to third parties, we enter into agreements with such parties limiting use of the lists to a limited number of mailings or communications, after which the lists may not be further used for such purposes.

CEA will, to the extent possible, control your personal information, and, except as otherwise set forth in this Privacy Policy, we will not disclose your personal information to third parties.  Although we are committed to maintaining the confidentiality of your personal information, if required by law, we reserve the right to disclose such information without first obtaining your consent.