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CES Knowledge Tracks
If you want to know - really KNOW from the inside out - what's big, what's coming, what matters in consumer electronics, you'll find it in Knowledge Tracks. These stimulating, wide-ranging sessions are conducted by experts in their fields who share their unique perspectives on where the industry's headed and why. Whether you're eager to learn about a new technology, emerging market segment, global trend or consumer-based research, this is the place to be.Check out the 2010 series while you wait for the 2011 sessions to be announced in the fall.
New technologies emerge at the speed of light, but are they all buzzworthy? Market-makers? Consumer must-haves? Or are they soon to be yesterday's news? These entertaining sessions evaluate what's in and what's out across many categories of emerging technology.
Who drives innovation in lifestyle technologies - the companies that produce them or the consumers who use them? From this fascinating, symbiotic relationship, entire subgenres of products have emerged, covering every aspect of home: communication, entertainment, health, work, commerce. See what's next on the home front from leading companies and service providers. Get a deeper understanding of which products will get the welcome mat from consumers and which will be shown the door.
We eat, work, conference, and watch DVDs in our cars. Can computing, social networking and other forms of entertainment be far behind? These innovations are closer than they appear! Look ahead to learn what will be driving this dynamic category in the year to come.
The global economic downturn of 2009 caused even the most robust producers to re-evaluate their business models, product pipelines, target markets and partnerships. Perhaps at no other time in recent memory has research been as valuable to companies strategizing ways to emerge from the recession. These information-packed sessions look at what we've weathered, where we're headed and which categories are coming back stronger than ever.
Green is the color of choice for increasing numbers of consumers. If they're asking, "Why buy a model that uses 700 kw per year when this one uses only 430?" rest assured that manufacturers are thinking up new ways to design, package and label more eco-friendly electronics. Discover what's being done to boost efficiencies, educate consumers and refine recycling before obsolete gadgets hit the graveyard.
UP NEXT at CES is a series of sessions that cuts through the new media hype and presents real-world strategies for monetizing all forms of media content across the most promising platforms. From smartphones to broadband-enabled HDTVs, consumer electronics is a vital part of the value chain. UP NEXT is where the best creative, business and technical talent shares and compares the smartest ways to produce, promote and profit from media content.
UP NEXT features:
- Media business models that redefine broadcasting and monetize multiple platforms
- Exclusive new research on audience behavior, ad tolerance and willingness to pay for content
- Search and multiplatform promotion: Moving from eyeballs to insights
- Consumer devices that enhance story, character and audience engagement
- Media-savvy show floor tours plus insider forecasts of future media technology
Staying competitive at the retail level requires smart strategies and ingenious tactics. You need to break through and remain top of mind when consumers are ready to buy. These dynamic sessions take on the hot topics in this exploding category, from guerilla marketing to capitalizing on eco-friendly consumer expectations. Learn from the experts as they provide practical solutions for turning up the heat in your stores, growing sales in any economy, and supercharging your sales team. See how new apps, disruptive technologies and niche devices are impacting one of the fastest-growing segments in CE.
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