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Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale

 CES Reinventing Advertising Conference  

With more ways for consumers to skip advertisements, creatives must ratchet up the entertainment factor. How well do advertisers understand video advertising opportunities? If 75% of consumers prefer advertising over the paid subscription model, how do agencies leverage viewing habits to ensure that online video content is being watched?

Track ID:
Session ID: RA6
Session Type: Fee Required
Room Number: N261
Moderator(s): Steve Robinson, President & Founder, Panache
Panelist(s): Dean Carignan, Director, Advetising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Tim Hanlon, Managing Director, Riverview Lane Associates
Brad Herman, SVP, MTVN Digital Operations, MTV Metworks
Scott Rosenberg, VP of Advanced Advertising, Rovi Corporation
Marc Ruxin, Executive VP, Chief Innovation Officer, McCann Worldgroup
Tod Sacerdoti, CEO & Founder, Brightroll, Inc.
Debbie Solomon, Managing Director, Business Planning, MindShare

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