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Session Details

Advances in Television Advertising

 CONNECTIONS™ Summit  

The experts will discuss the changes advertising must make as consumer viewing shifts to the Internet and digital media. Hear forecasts for advanced TV advertising and analysis of current business models, including an overview of the key players and the challenges of integrating advanced advertising into providers' infrastructure and content.

Program Track: CONNECTIONS™ Summit
Track ID:
Session ID: CON5
Session Type: Fee Required
Room Number: S225
Moderator(s): Heather Way, Research Analyst, Parks Associates
Panelist(s): Chris Allen, Vice President/Director of Video Innovation, Starcom USA
Brian Chamberlin, VP, Interactive Products, NDS America
Scott Rosenberg, VP of Advanced Advertising, Rovi Corporation
Paul Woidke, SVP/GM Advanced Advertising, OpenTV

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