Up Next at CES

Up Next at CES: Creativity, Content and Cash, the all-new conference program that successfully launched at the 2010 CES, offered up practical ideas and serious strategies to consider when it comes to producing, promoting and profiting from media content. Missed it? No worries. You can still gleen a lot of information from this podcast series, as Arthur Greenwald and Gary Arlen bring you trendsetters and experts in monetizing media content.

Arthur Greenwald,
Greenwald Media Inc.

Gary Arlen,
Arlen Communications Inc.

Subscribe to the Up Next Podcasts

Up Next Podcast #7

Vivi Zigler

As President of NBC Universal Digital Media, Vivi Zigler presides over a vast array of innovative media projects -- including the top-rated network destination site. She shares some secrets of success in both "derivative"and original content.

And if you think you know which audiences are watching what, wait until you hear from Mike Bloxham, the director of Insight and Research at the Ball State Center for Media Design.

Both Zigler and Bloxham were both featured speakers at Up Next at CES!

Mike Bloxham

Up Next Podcast #6

Nancy Hill

The 4A's is the advertising industry's premiere trade group and 4A President Nancy Hill has lots to say about how technology and social media are providing marketers with exciting new tools and content.

And Emmy-winning producer/director Thomas Schlamme (West Wing, Studio 60...) offers a sharp perspective on the how consumer electronics will and will NOT affect traditional storytelling. He also confronts the thorny question of how much actors, writers and directors will get paid for their work in new media.

Both Hill and Schlamme were featured speakers at Up Next at CES!

Thomas Schlamme

Up Next Podcast #5

Susan Whiting

What's Up Next in audience measurement? Nielsen Company Executive VP Susan Whiting talks about innovations and opportunities in multi-screen ratings.

And why are content creators and media moguls flocking to the International CES? Because they can¹t afford not to! Hear why from Gary Shapiro, President and CEO of the Consumer Electronics Association, co-sponsor of Up Next at CES.

Gary Shapiro

Up Next Podcast #4

Free Streaming of Prime Time TV Shows. Is It Killing or Saving the Television Business? That's the title of a recent seminar produced by Broadcasting & Cable Magazine and Multichannel News.

The answers are surprising and provocative and come straight from top industry leaders, including NBC Entertainment Chairman Marc Graboff, Warner Brothers Television President Bruce Rosenblum, CBS Network President Nancy Tellem and Emmy-winning producer and Writer's Guild President John Wells.

Up Next Podcast #3

Laura Martin

Wall Street listens when analyst Laura Martin forecasts media company profits. Laura tells Up Next's Arthur Greenwald who's winning, who's losing and how we have to develop new business models.

And Gary Arlen peers into the near future of home video hardware with Sony Pictures Technology President, Chris Cookson.

Chris Cookson

Up Next Podcast #2

Scott Brown

How many people are watching which media content on what devices at which location?

The Nielsen Company's Scott Brown shares some surprising answers with Up Next's Arthur Greenwald. And Gary Arlen goes probing for profits with veteran analyst/consultant Tom Wolzien.

Tom Wolzien

Up Next Podcast #1

Illeana Douglas

Up Next's Arthur Greenwald talks to Illeana Douglas, the creator, writer and star of one of the most successful video series on the web: Easy to Assemble.

And, CBS Marketing President, George Schweitzer reveals why digital entertainment makes media promotion both more challenging and more rewarding.

George Schweitzer