CES TechZones

See What's Driving the Digital Economy

Located throughout the entire CES show floor, these pockets of market-specific technology draw you in and then surround you with emerging products and the companies that were innovative enough to bring this mind-blowing technology to consumers the world over. Get ready. Get in the zone.

TechZone Name	Location	Sponsor
Advanced Display Technologies	LVCC South Hall 1	DisplaySearch
DisplayPort	Sands Expo and Convention Center	Video Electronics Standards Association
Greener Gadgets	LVCC North Hall
GSMA Mobile Broadband	LVCC South Hall 4	GSM Association
HDMI	LVCC South Hall 1
HomePlug	LVCC South Hall 2	HomePlug Alliance
iStage	Sands Expo and Convention Center
Robotics TechZone	Sands Expo and Convention Center	Robotics Trends
SD Card	LVCC South Hall 3	SD Card Association
Stevie Wonder and Friends	Sands Expo and Convention Center	Sendero Group, National Federation of the Blind, Intel Health
Technology and Emerging Countries	LVCC North Hall
tru2way	LVCC South Hall 2
USB	LVCC South Hall 3	USB-IF
WiMedia	LVCC South Hall 2	WiMedia Alliance
Wireless Distribution	LVCC South Hall 4
Wireless Mobility brought to You by Qualcomm	LVCC South Hall 3	Qualcomm
ZigBee	LVCC South Hall 1	The ZigBee Alliance

Advanced Display Technologies

LVCC South Hall 1
Sponsor(s): DisplaySearch

The Advanced Display Technologies TechZone showcases the latest developments in all advanced display technologies from around the world covering a-Si TFT LCDs, LTPS TFT LCDs, AMOLEDs, PMOLEDs, PDPs, flexible, reflective and 3D displays for a wide variety of applications ranging from mobile phones to TVs and more. Come and see the displays of tomorrow that will drive the display supply chain and change the way we view entertainment and information.

Exhibitors: There's still space available to exhibit in this TechZone!

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DisplayPort

Sands Expo and Convention Center
Sponsor(s): Video Electronics Standards Association

The DisplayPort TechZone features technology that enables a common interface approach across both internal and external display connections, and makes high-quality audio available to the display device over the same cable and the video signal. Delivering true plug-and-play capabilities, DisplayPort is expected to accelerate adoption of protected digital outputs on PCs to support viewing high definition and other types of protected content while enabling higher levels of display performance.
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Greener Gadgets

LVCC North Hall
Sponsor(s):

The Greener Gadgets TechZone features the pioneering technologies that benefit the environment and sustainability of global economy. The CE industry is reducing its environmental footprint through promoting alternative and renewable energy sources, manufacturing products from recycled materials, using biodegradable/less packaging. The Greener Gadgets TechZone will display the innovations that make it possible for every person on this planet to make use of technology and benefit from growing CE advances.

Exhibitors: There's still space available to exhibit in this TechZone!
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GSMA Mobile Broadband

LVCC South Hall 4
Sponsor(s): GSM Association

Experience mobile broadband today!

The GSMA Mobile Broadband TechZone brings mobile broadband to life. See the sheer diversity and scale of devices from embedded notebooks to SmartPhones, together with real life examples from around the world of the speed of Mobile Broadband in action.

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HDMI

LVCC South Hall 1
Sponsor(s):
High-Definition Multimedia Interface (HDMI) is the acknowledged world standard for connecting consumer electronics products and devices. Utilizing only a single, intelligent cable, users can connect their home theater system without the mess and hassle of multiple cables and cords while still preserving video and audio quality.

The HDMI TechZone features a sampling of the hundreds of companies that have already adopted this evolutionary technology. Come learn how HDMI can provide consumers and manufacturers with this cutting-edge technology by visiting one of the newest TechZones at the International CES, the HDMI TechZone. Here's what you'll see:

High-def video and audio manufacturers
High-def hardware manufacturers
High-speed service providers
Signal processors
Semiconductors

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HomePlug

LVCC South Hall 2
Sponsor(s): HomePlug Alliance

HomePlug is an industry alliance comprised of industry leaders at each level of the value chain - from technology to services and content. HomePlug Alliance members bring necessary capabilities and a financial commitment to the successful launch of the technology. Industries include:

Service and content - New services, content to pull demand for network devices, requirements for network to support services, usage models, provisioning, customer care.
Retail - Channels for sales and support of networked devices, installation and support services, consumer education.
Hardware - Connected devices to enable new classes of services via the internet or other networks - PC, CE, networking.
Software - Software services and applications to simplify setup and use of the network.
Silicon - Cost effective silicon with a variety of feature sets to support a broad variety of products.
Technology - Enabling technology that meets requirements for performance, cost, and is scalable to future generations.

The alliance's mission is to enable and promote rapid availability, adoption and implementation of cost effective, interoperable and standards-based home powerline networks and products.

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iStage

Sands Expo and Convention Center
Sponsor(s):

The most disruptive, next-gen tech products, applications and services clamored for a chance to demo at i-stage, the proving ground for revolutionary new technologies, and now they’ve arrived at CES! The contenders represent staggering leaps in gaming, social media, mobile retail, security, telecommunications and 3D video development and have each been vetted by a panel of industry judges at their live demonstrations in Las Vegas.

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Robotics TechZone

Sands Expo and Convention Center
Sponsor(s): Robotics Trends

CES + Consumer Robotics = CES Robotics TechZone.
For companies to maximize their potential for success in the consumer robotics market, as well as grow the market as a whole, they must be able to identify, meet with and educate prospective customers and partners more effectively and rapidly than their competitors.

The CES Robotics TechZone was designed specifically to do just that. It presents a unique opportunity for companies and individuals to become active participants in a new technology industry poised for massive growth – consumer robotics.

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SD Card

LVCC South Hall 3
Sponsor(s): SD Card Association

The SD Card Association is an open industry standards organization established in January 2000 by Panasonic, SanDisk and Toshiba, and is supported by a consortium of over 1,200 companies. SDA’s mission is to set industry standards and promote SD Memory Card acceptance in a variety of applications. Website: www.sdcard.org.
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Stevie Wonder and Friends

Sands Expo and Convention Center
Sponsor(s): Sendero Group, National Federation of the Blind, Intel Health

Meet Stevie Wonder and technology friends and see examples of electronics blind people use in contrast with many they cannot. Try dialing your cell phone with your eyes closed. Learn how minor design improvements can add millions of blind and visually impaired customers to your markets.
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Technology and Emerging Countries

LVCC North Hall
Sponsor(s):

The Technology and Emerging Countries (TEC) TechZone features pioneering technologies that contribute to the social and cultural development of underdeveloped and developing countries. The high-tech industry is facilitating and growing educational, social and entrepreneurial capacity in growing economies. The TEC TechZone will display the innovations that make it possible for every person on this planet to make use of technology and benefit from growing CE advances.

Exhibitors: There's still space available to exhibit in this TechZone!

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tru2way

LVCC South Hall 2
Sponsor(s):

The tru2way TechZone at the 2009 International CES demonstrates how consumers can engage in a new interactive television experience through technology that can be used to produce more plug-and-play cable-enabled devices. The technology allows digital TVs and other devices to connect to cable providing various new, interactive programming options without requiring a set-top box. The TechZone features tru2way-enabled devices, including video-on-demand, voting and polling games, and e-commerce in integrated retail DTVs.

Exhibitors: There's still space to exhibit in this TechZone.

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USB

LVCC South Hall 3
Sponsor(s): USB-IF

USB technology makes "plug and play" a reality and accommodates our busy workstyles and lifestyles. The impact of USB connectivity on small office/home offices, our PCs, printers, scanners, PDAs and digital cameras is huge.
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WiMedia

LVCC South Hall 2
Sponsor(s): WiMedia Alliance

The WiMedia TechZone promotes the rapid adoption, regulation, standardization and multi-vendor interoperability of ultra-wideband (UWB) worldwide. WiMedia UWB is optimized for wireless personal-area networks delivering high-speed (480Mbps and beyond), low-power multimedia capabilities for the PC, CE, mobile and automotive market segments. Emphasizing peaceful coexistence with other wireless services, the WiMedia UWB common radio platform is designed to operate with application stacks developed by the 1394 Trade Association Wireless Working Group, the Certified Wireless USB Promoter Group and the Bluetooth SIG.

WiMedia Alliance is a worldwide open industry association promoting ultra-wideband (UWB) wireless connectivity and interoperability for multiple industry-based protocols. The specifications are optimized for personal-area networks delivering high-speed, low-power, multimedia capabilities for mobile, PC, CE and automotive markets.

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Wireless Distribution

LVCC South Hall 4

If you represent any facet of the indirect wireless retail channel, this TechZone is a dream come true for you. Meet distributors who represent all major wireless carriers and manufacturers of handsets and accessories that provide the products, services and applications to positively impact your business.

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Wireless Mobility brought to You by Qualcomm

LVCC South Hall 3
Sponsor(s): Qualcomm

ThisTechZone hosts a special exhibition of state-of-the-art mobile devices and applications.

Demonstrations include:

Mobile Enterprise - Complete Mobile Payment Purchases; Connect with the office seamlessly, securely, and easily wherever business takes you.
Social Networking - Manage media (photos, videos, blogs, music, etc.) from the mobile device, across the web and to other mobile devices. Send instant messages to multiple users at one time.
Gaming - Enable the ultimate in 3D Hardware accelerated high-speed gaming.
Location/Public Safety - Navigate to your destination. Locate friends and family.
Heath and Fitness - Measure and track your health and fitness profile.

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ZigBee

LVCC South Hall 1
Sponsor(s): The ZigBee Alliance

ZigBee gives consumers new ways to control lighting, HVAC, water, appliances and security systems from anywhere. ZigBee is the wireless connection used by sensors (security, rain gauges, lights) and control devices (thermostats, timers, remote controls) ideally suited for the home. ZigBee is focused on giving consumers reliable, low-cost products featuring easy installation. Discover the possibilities in the ZigBee TechZone at the 2009 International CES.

The ZigBee Alliance is an association of companies working together to enable reliable, cost effective, low-power, wirelessly networked, monitoring and control products based on an open global standard. The ZigBee Alliance membership comprises technology providers and original equipment manufacturers worldwide. Membership is open to all. Additional information can be found at http://www.zigbee.org.

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